There are various phases involved in building on a start-up - from ideating to executing each stage is crucial in shaping the future of the company. One of the central steps in this process is researching – researching on the industry, the competitors, the legal processes involved and definitely the consumer behaviour.
Amongst all these stages, there is a step that involves analyzing how the market is segregated. This is an important part of research as these findings of this research helps the team understand which segment is more likely to purchase what products, and then work on a strategy to cater to each category. This part of the research involves analyzing consumption and spending patterns, income distribution and market category data for hot beverages in India.